The Big Umbrella

These images were part of an initial idea for the new 2013 Lencarta catalogue, which weren’t used in the final version. The idea was to have Jade struggling against the wind with the tethered umbrella, trying to stop it taking off in the wind. Whilst Jade is an accomplished actress, she didn’t really need to try very hard on this occasion,

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The Rock Climber

  I was given the task of finding images that would relate the qualities of varous pieces of Lencarta equipment without the need for huge amounts of texts etc, and would work well for their product catalogue. Some of these images were a little tongue in cheek, whilst others conveyed their message quite strongly. When it came to the Safari Li-on, at first I

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