We’re pretty proud of this award, there’s a nice warm glow when the readers of a leading magazine vote for one of our products, it’s worth so much more to us than any of the other awards that have been made to our products.
The award is for our SuperFast 600, we’ve sold vast numbers of them so far.
We’ve always been pretty upbeat about the SuperFast because of its outstanding ability to freeze action and to recycle instantly. We weren’t quite the first to introduce IGBT technology into a studio flash head – Alien Bees have that honour, with their Einstein, but we believe that the SuperFast is much better – and you don’t need to live in the USA to get the SuperFast.
Of course, since introducing the SuperFast a few other IGBT lights have appeared elsewhere, but none of them even begin to compare with the SuperFast, and we think that one of the biggest reasons for our success is our old-fashioned business ethos because, right or wrong, we believe that our passion for lighting, our expertise, our commitment to customer service and our 3 year warranty, together with our in house repair centre and our policy of providing free training, provides a much better experience for our customers and is even more important than the fact that we have unique products that have been designed to our own specs.
Anyway, enough of my pride, and back to our award. It was presented to us at The Photography Show by world famous photographer and Advanced Photographer editor Will Cheung, FRPS.
A couple of people were missing, I was there only on the Sunday and Michael wasn’t on the stand at the time – according to Jeremy, Michael was asleep in the store room but I’m almost sure that isn’t true 🙂
The show went well for us, it was good to meet a lot of both old friends and customers, and new ones too. Next year’s stand has already been booked, and it will be a lot bigger because we will have a lot of new products to show off!